The Cradle to CradleSM design philosophy takes its cues from nature’s own cycle: just as a tree uses fallen leaves as nutrients to help it grow, the Cradle to Cradle philosophy focuses on designing so that waste is never an option. Instead, Cradle to Cradle design seeks out the means to create products that will be deconstructed and recycled back into their original materials time and time again. Cradle to Cradle product design and Cradle to Cradle certification are an integral part of our commitment to Sustainability Through Innovation™.
That’s why we’re so committed to designing products that can be reclaimed and remanufactured back into themselves at the end of their useful lives, helping to ensure a continuous cycle of use for the materials used in those products.
For example, Shaw is the world’s first flooring manufacturer to use a cradle to cradle design philosophy and to have our products Cradle to Cradle CertifiedCM – Silver. What does that mean? It means we design "with the end in mind" – and that at the end of their useful lives, our products can be reclaimed, disassembled and remanufactured back into themselves. Over and over again.