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Innovation
From creating Cradle to Cradle products that can be recycled back into themselves again and again at the end of their useful lives or using alternative fuels like yellow grease, to monitoring our transportation miles to reduce greenhouse gas emissions, our Green Edge Initiatives show our commitment to Sustainability™ Through Innovation in action.

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009 Epic Hardwood
012 EcoWorx Performance Broadloom
015 N6
023 Endurance II Cushion
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048 Intel Processor Upgrades
084 BioCel
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BioCel

INITIATIVE | 084 At Shaw, we're looking at various ways to recycle, reduce waste, and save our non-renewable resources. A great product will succeed on all three fronts and perform beyond all expectation.

BioCel, provided by Universal Textile Technologies, is a compound used in high-performance polyurethane backing systems like Patcraft's Everbond EL and Designweave's BioCel Laminate and Cushion. The BioCel polyurethane backing has three major components, all of which have distinct and innovative environmental benefits. The first of these is Biobalance. Biobalance polymers are polyurethane polymers that are manufactured using the soybean plant – a rapidly renewable, organic resource. The second component is Celceram, which is a by-product of coal combustion. In using Celceram, BioCel replaces virgin material with post-industrial waste. But that's not all: Celceram stabilizes the polyurethane compound, making the backing more durable. The final component is the non-woven secondary backing, which is composed of 100% PET from post-consumer recycled material.

What this all adds up to is a product solution that is innovative and contributes to LEED points. Using renewable resources, post-industrial waste, and composed of 55% to 65% recycled content, BioCel is a great product – in its performance attributes and in its Green Edge benefits.

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