INITIATIVE | 091 Shaw recognizes that the places where we live and work are microclimates of a larger habitat – the earth we share. By giving back to the greater community, we make our home a happier and healthier place to live, for generations to come.
That's why Shaw Contract Group, a commercial brand for Shaw Industries, Inc., is donating 1% of all sales from the Colour of Life collection, up to $50,000, to the Alzheimer's Association. The Alzheimer's Association is a world leader in Alzheimer research and support. It is also the first and largest voluntary health organization dedicated to finding prevention methods, treatments and an eventual cure. Through the advancement of research, education and support for those afflicted, the Alzheimer's Association is leading the way to greater mental health.
Colour of Life is a collection designed to bring warmth and familiarity to long-term care environments, by recognizing the positive effects of patterning and color on mental health and well-being. That's what makes Colour of Life and the Alzheimer's Association a great match. The development of the collection and the Alzheimer donation program is another example of The Shaw Green Edge® commitment to the healthcare industry and human welfare.
