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Our story is the story of our customers - and of our commitment to providing them with the products they need: products that are innovative, sustainable, have value and are competitively priced. That was our commitment 63 years ago, when we began as Star Dye Company, a small business in Dalton, Georgia that dyed tufted scatter rugs. And it's still our commitment today.

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Shaw Diversifies Its Post-Consumer Carpet Re-use Portfolio
World's Largest Carpet Manufacturer Invests in GeoHay's Environmentally Friendly Erosion Control, Water Filtration Products


Dalton, Ga. – January 8, 2011 – Shaw Industries Group, Inc. announced today its investment in GeoHay, LLC, a manufacturer of patented, environmentally friendly barrier filtration products made from recycled carpet fibers. GeoHay opens a new channel for Shaw's re-use of the post-consumer carpet it collects nationally.

"This is new territory for Shaw," says Vance Bell, chief executive officer of Shaw. "But with more than 3.5 billion pounds of post-consumer carpet ending up in landfills every year, we know we must look beyond the traditional flooring industry for additional solutions."

Last fall, the U.S. National Park Service used GeoHay to prevent erosion pollution along a six-mile section of the Foothills Parkway in the Great Smoky Mountains National Park that was undergoing pavement improvements. Such erosion control prevents unwanted sediments from entering streams and rivers, while preserving valuable topsoil, vital to healthy vegetation growth.

Shaw's investment in GeoHay diversifies the floor covering company's portfolio of uses for post-consumer and post-industrial carpet fiber. The world's largest carpet manufacturer already creates new carpet from old carpet it recovers and turns other carpet waste into energy to fuel its manufacturing operations.

"GeoHay products are created with 100% reclaimed carpet fiber – and they play an important role in controlling erosion and storm water run- off," said GeoHay Chief Executive Officer Dan Hargett. "Shaw's post- consumer carpet reclamation program and its commitment to sustainability through innovation make them an ideal investment partner as we look to the future and our need to support a continued rapid growth rate."

Shaw gathers more than 100 million pounds of post-consumer carpet per year from its national collection network.

About Shaw Industries Group, Inc.
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world's largest carpet manufacturer and a leading floorcovering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit

About GeoHay, LLC
GeoHay, LLC is the privately held, manufacturer of sustainable and high performance erosion control and storm water management patented products, located in Inman, SC. GeoHay products are reusable and easy to install, making them very cost effective. Independent testing has shown GeoHay products to outperform competition in the management of storm water flow and the removal of dirt and turbidity. For more information, visit

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